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What You Must Know About Your Website
Your website is valuable property. There are basic, but important considerations regarding your website. Planning your own site may seem intimidating, but if you get a qualified professional individual or company, they can help you establish your online presence to get visitors, sell a product, or any and all combinations of these reasons. It is important to begin correctly. First this is YOUR website. It is an extension of your business, or it IS your business. This is 'virtual' real estate and can have real monetary value. Yup, good websites can sell for quite a bit. And can add value to the equity of your bricks-and mortar-business. Before you begin developing your website, make a list: 1. Decide why you have a site. Do you want to list your services? Have a newsletter? An e-commerce store? Introduce yourself to your market? This matters, because it will help you and your website developer get more clear on the size of site you need, the type of programming, expense, and much more. 2. You need to know how to access your website. I am surprised how many people have websites but by having them managed by another individual or company, they do not know how to access their own site! They are either charged an extremely high fee to make a change, or the 'computer guy' has moved away gone, poof,...and they can not figure out what do do next. If you are not computer-literate, I recommend you invest the extra money to have a Content Management System (a CMS). If you do nothing else, just be sure you do these two things: know how to access your site (user name and password), and have your own way to make changes that is easy to understand, your own CMS. 3. Research Web Hosting Services Your website needs an address, its own special place on the web. Unless you are getting your own server (expensive plus needs maintenance) you will contract to let someone 'host' your site. Like renting an apartment. There are many places to check online; just Google 'web hosting service reviews'. A lot of businesses like to use a company in their hometown; they can call 'their guy' and like knowing they are nearby. Just do your best to research your host; you don't want a company that has a lot of server crashes, or may go out of business. Yikes. These are just a couple of basics, but I know that these tips would have helped me when I was building my sites.
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Contributor's Note
Author is a qualified Google AdWords Individual in Carmel CA
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